About Us
Primeline Products Philippines Inc. is a retailer of a wide range of consumer brands in the Philippines. We specialize in distribution, product sales demonstration, warehousing, and marketing.
Our team believes that there is always room to expand, and we use it as motivation to continuously develop and aid more brands designed for Filipino businesses and their consumers.
By building a diverse list of products sourced from all over the world, we have grown to become the largest retailer of our kind in the country.
Primeline’s products currently have 2,000-plus retail outlets across the Philippines. And with over 1,800 full-time employees, we expect to grow as a company and continue to be the leading distributor in the Philippines.
Mission
Primeline promises to consistently bring better, more innovative products into the Philippines from all over the world, helping Filipinos make their everyday lives easier.
Vision
To create and maintain a healthy ecosystem between brands and consumers. We believe it is done through diligent product acquisition, proper management, and efficient product distribution at the right outlets across the country.
Our Timeline
The Birth
Steven J. Payne founded Primeline.
2000
The Billionth Sale
Primeline incorporated PCI, launched Instant
Skincare, and reached P1,000,000,000.00 in sales.
2012
The Expansion
Primeline opened a provincial office as part of its expansion in the Visayas-Mindanao region. It also included a warehouse that is equipped with resources similar to its NCR counterpart.
2022
1990
The Growth
Primeline welcomed JML UK in the fold. It followed Maybelline and L’Oreal as international brands being exclusively distributed by Primeline in the Philippines.
2011
The Building
Primeline relocated its head office at the new SMB Prestige Building
2015
The Continuous Rise
Primeline signs its 16th brand, and its total retail outlets reach over 2,000 nationwide.
1990
The Birth
Steven J. Payne founded Primeline.
2000
The Growth
Primeline welcomed JML UK in the fold. It followed Maybelline and L’Oreal as international brands being exclusively distributed by Primeline in the Philippines.
2011
The Billionth Sale
Primeline incorporated PCI, launched Instant Skincare, and reached P1,000,000,000.00 in sales.
2012
The Building
Primeline relocated its head office at the new SMB Prestige Building
2015
The Expansion
Primeline opened a provincial office as part of its expansion in the Visayas-Mindanao region. It also included a warehouse that is equipped with resources similar to its NCR counterpart.
2022
The Continuous Rise
Primeline signs its 16th brand, and its total retail outlets reach over 2,000 nationwide.
2022
The Continuous Rise
Primeline signs its 16th brand, and its total retail outlets reach over 2,000 nationwide.