Job Summary
- Develop and manage the content calendar for assigned brands, ensuring alignment with marketing objectives and seasonal campaigns.
- Handle influencer marketing, scouting and coordinating with relevant influencers/KOLs that match the brand’s image and values.
- Manage and optimize content boosting and paid advertising to increase engagement and reach.
- Create and implement strategic marketing campaigns that enhance brand awareness and drive sales.
- Oversee brand messaging across all communication channels to maintain consistency and strengthen brand identity.
- Monitor and analyze social media performance and provide insights for optimization.
- Coordinate with the design and content team to produce engaging visuals, videos, and other marketing materials.
- Research and stay updated on industry trends, competitor strategies, and digital marketing best practices to keep marketing efforts innovative.