About Us

About Us

Primeline Products Philippines Inc. is a retailer of a wide range of consumer brands in the Philippines. We specialize in distribution, product sales demonstration, warehousing, and marketing.

Our team believes that there is always room to expand, and we use it as motivation to continuously develop and aid more brands designed for Filipino businesses and their consumers.

By building a diverse list of products sourced from all over the world, we have grown to become the largest retailer of our kind in the country.

Primeline’s products currently have 2,000-plus retail outlets across the Philippines. And with over 1,800 full-time employees, we expect to grow as a company and continue to be the leading distributor in the Philippines.

Mission

Primeline promises to consistently bring better, more innovative products into the Philippines from all over the world, helping Filipinos make their everyday lives easier.

Vision

To create and maintain a healthy ecosystem between brands and consumers. We believe it is done through diligent product acquisition, proper management, and efficient product distribution at the right outlets across the country.

Our Timeline

The Birth

Steven J. Payne founded Primeline.

2000

The Billionth Sale

Primeline incorporated PCI, launched Instant

Skincare, and reached P1,000,000,000.00 in sales.

2012

The Expansion

Primeline opened a provincial office as part of its expansion in the Visayas-Mindanao region. It also included a warehouse that is equipped with resources similar to its NCR counterpart.

2022

1990
2000
2000
2000
2000
2000

1990

The Growth

Primeline welcomed JML UK in the fold. It followed Maybelline and L’Oreal as international brands being exclusively distributed by Primeline in the Philippines.

2011

The Building

Primeline relocated its head office at the new SMB Prestige Building

2015

The Continuous Rise

Primeline signs its 16th brand, and its total retail outlets reach over 2,000 nationwide.

1990

1990

The Birth

Steven J. Payne founded Primeline. 

2000

2000

The Growth

Primeline welcomed JML UK in the fold. It followed Maybelline and L’Oreal as international brands being exclusively distributed by Primeline in the Philippines.

2011

2011

The Billionth Sale

Primeline incorporated PCI, launched Instant Skincare, and reached P1,000,000,000.00 in sales.

2012

2012

The Building

Primeline relocated its head office at the new SMB Prestige Building


2015

2015

The Expansion

Primeline opened a provincial office as part of its expansion in the Visayas-Mindanao region. It also included a warehouse that is equipped with resources similar to its NCR counterpart.

2022

2022

The Continuous Rise

Primeline signs its 16th brand, and its total retail outlets reach over 2,000 nationwide.

2022

2022

The Continuous Rise

Primeline signs its 16th brand, and its total retail outlets reach over 2,000 nationwide.