The Continuous Rise
Primeline signs its 16th brand, and its total retail outlets reach over 2,000 nationwide.
Category Timeline Stories
All timeline stories.
The Expansion
Primeline opened a provincial office as part of its expansion in the Visayas-Mindanao region. It also included a warehouse that is equipped with resources similar to its NCR counterpart.
The Building
Primeline relocated its head office at the new SMB Prestige Building
The Billionth Sale
Primeline incorporated PCI, launched Instant Skincare, and reached P1,000,000,000.00 in sales.
The Growth
Primeline welcomed JML UK in the fold. It followed Maybelline and L’Oreal as international brands being exclusively distributed by Primeline in the Philippines.
The Birth
Steven J. Payne founded Primeline.